*Search Engine Marketing Consulting Blog

Hottest topics at SearchMarketingDay 2012 – conference coverage

July 3rd, 2012 | 1 Comment »

SearchMarketingDay rejestracja The second edition of the international SEO conference Search Marketing Day came to an end a month ago. For two days Stary Browar (the Old Brewery shopping and culture centre), the conference venue, was taken over by 18 experts from around the world and Poland who came to share their knowledge with over 130 conference participants. It’s time for some conclusions: what are the important developments in SEM and affiliate, what new information did the participants benefit from most, what went well and what didn’t?
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Before SearchMarketingDay.com – interviewing David Harling

May 21st, 2012 | 1 Comment »

1 david harling

Currently Head of SEO at Razorfish, one of the largest interactive marketing and technology services agencies in the industry and currently has more than 2,000 employees in 20 offices worldwide focusing exclusively on digital marketing and technology. We help industry leaders such as O2, Ralph Lauren, McDonalds and Audi use digital channels to acquire and service customers.
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Russell Smith on data journalism – interviewing another SearchMarketingDay speaker

May 11th, 2012 | 5 Comments »

0 russell-smith portret

There is a world of difference between print journalism, as practised in newspapers, and online journalism. At least there should be, since they are two completely different media with their own peculiar advantages and disadvantages. Different people consume them in a different way and for different purposes. Another speaker invited for SeachMarketingDay.com, Russell Smith, is responsible for managing editorial development of the website of one of the most trusted media institutions in the world – the BBC. The term “editorial development” encompasses all that differentiates good online journalistic content from its print counterpart – link and click baiting, interactive setting, and the special form of an online article. In the article below Russell will tell us how to transform a raw text to make it work online.
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Before Search Marketing Day – interviewing Andre Alpar

April 3rd, 2012 | 1 Comment »

1 SMD 2012 logo

For our Search Marketing Day conference due in May we have succeeded in inviting Andre Alpar, a renowned German practitioner and theorist of the broadly defined performance marketing, working for the Berlin-based AKM3 Agency. Andre is a truly versatile man – he develops SEO-plug-ins for popular search engines, engages in activities related to SEO and affiliate marketing, writes books and a blog, produces his own podcast, and co-manages several Internet enterprises. Who is Andre and why should you attend his presentation at SMD2012? Here are his answers to our questions:
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Polish Internet 2011 in numbers

January 29th, 2012 | 2 Comments »

In the first half of 2011 almost 237 million EUR were spent on advertising on the Polish Internet. Two million .pl domains were registered and the number of Internet users reached 18 million. Read the year’s review.
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Internet advertising in Poland is growing fast, the fastest in search engines: 44%!

December 8th, 2011 | No Comments »

4 main advertising types sem email classifieds display

Internet advertising again leads the Polish advertising market in its growth. While the whole advertising market in Poland is experiencing a serious slowdown, Internet advertising is growing at an impressive rate. But the general increase of Internet adverting fades when compared to spending on SEM!
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How was Search Marketing Day? TOP3 most important topics. Coverage

June 27th, 2011 | 13 Comments »

rejestracja na konferencję Search Marketing Day

On Thursday June 16 the international SEO conference Search Marketing Day 2011 came to an end. For two days Poznań was taken over by ten world renowned SEO experts, over 220 participants, and terabytes of knowledge transferred from the heads of the former to the heads of the latter. How was the conference and what have the participants learnt? You can read about it in the coverage below.
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Before Search Marketing Day SEO Conference: interviewing Stephen Pavlovich

June 7th, 2011 | No Comments »

The Friday interview with Kaspar Szymański has initiated a series of interviews with the speakers invited to the Search Marketing Day conference that is taking place next week. Today it is Stephen Pavlovich’s turn – an expert on conversion optimization (CRO), with around 800 Twitter followers. Stephen works at the Oxford-based agency Conversion Factory which specialises in conversion optimizing for market niches with high levels of competition.
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Before Search Marketing Day SEO Conference: interviewing Googler Kaspar Szymanski

June 3rd, 2011 | Cezary Lech | 1 Comment »

an interview with Kaspar Szymanski from Google

Cezary Lech: Kaspar, your personal brand seems to be more and more visible at European industry events – are you about to become the European Matt Cutts :) ?

Kaspar Szymanski: I appreciate the recognition regarding me and teams time spent in reaching out to webmasters across Europe. Personally, I think it’s great to have someone like Matt be so active in communicating with webmasters. Our goal is to make sure that information about website best practices reaches the largest possible number of webmasters. That is why I and a lot of other great people at Google work hard to answer questions at events and conferences all over the world, in a variety of languages. If by doing so we manage to help some webmasters to improve their sites, then we’ve done our job well.
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Polish SEM market worth 120 mln EUR!

March 29th, 2011 | No Comments »

Increase in the value of Internet advertising in Poland

The Polish Internet advertising market grew really fast in 2010, but it was nothing compared to the rate at which its main component – the search engine advertising market (SEM) – grew. The research commissioned by the Polish branch of IAB and carried out by the auditing company PwC shows that the outlays on Internet advertising in 2010 amounted to ca. 393 mln EUR, including ca. 118 mln EUR spent on SEM.

The increase in the value of Internet advertising up to the level of 393 mln EUR means the dynamics at the level of 17% in relation to the previous year. In terms of the absolute value it means an increase by ca. 51 mln EUR.
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» Poznań, 15 June 2011 – Search Marketing Day – International SEM Conference!
» MaxROY.com published the Google AdWords training on 3 DVDs!
» What you should know about Polish e-commerce industry?
» Think with Google 2010 Coverage
» comScore’s focus on the Polish Internet for the first time!
» Search Marketing Week 2010 Coverage
» MaxROY.com – the New Member of IAB Poland
» Poland – one of the top 10 countries in Search Engine Queries
» IAB Europe and Gemius issued a report targeting the internet market in Central and Eastern Europe (CEE)
» WordPress Blog SEO Optimization – case study: Gadzinowski.pl


It is a corporate blog by MaxROY.com
The Blog’s Mission:

  • Let English-speaking community of SEM know a few things about the specificity of Polish, Central and Eastern European market.
  • Reach people from top management CEE corporation and indicate them how crucial search engines marketing is in the strategy of companies.

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Poznań, 15 June 2011 – Search Marketing Day – International SEM Conference! | March 18th, 2011 • Search Marketing Day – the first international SEM conference in Poland! Only foreign speaker

MaxROY.com published the Google AdWords training on 3 DVDs! | January 14th, 2011 • This message will be appreciated by those who wanted to participate in the training of Google AdWord

Think with Google 2010 Coverage | October 20th, 2010 • Don’t treat us as Internet traffic suppliers. We are your business partner. Mobile and video –

Search Marketing Week 2010 Coverage | June 9th, 2010 • It has been more than a week since the Search Marketing Week finished. Search Marketing Week, a wee

MaxROY.com – the New Member of IAB Poland | February 11th, 2010 • Since February 2010 we have became a member of IAB Poland in the branch of SEM and Search Engines. I

Short report from first MaxROY.com SEO training | July 7th, 2009 • The first SEO training organized on June 25 by MaxROY.com has been finished. Preparing all the detai

Google AdWords Seminars in Poland – AdWords Seminar Leader | February 10th, 2009 • MaxROY.com was the first company in Poland to begin organizing Google Seminars for Success within Ad

MaxROY.com – an Official Day of Birth :) | January 16th, 2009 • In 17th September 2008 MaxROY.com company got a number in Polish National Judical Register. Thereby