Search Marketing Week 2010 Coverage

June 9th, 2010 | 1 Comment »

It has been more than a week since the Search Marketing Week finished. Search Marketing Week, a week of internet marketing trainings, took place May 17 – 21 in Warsaw. At that time, we trained 200 people during 9 training sessions. Now let us recap what was happening at SMW 2010.
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MaxROY.com – the New Member of IAB Poland

February 11th, 2010 | No Comments »

Since February 2010 we have became a member of IAB Poland in the branch of SEM and Search Engines. Interactive Advertising Bureau (IAB) was founded in 1996 roku in USA and is currently working on markets of many countries, including the Polish one since 2000.

IAB Poland numbers 111 members, including MaxROY.com

The outline of IAB activities is compatible with the mission and the activities of MaxROY.com, which are (among others):

• Creating unique solutions and metodologies enabling the growth of our clients.
• Active finding and exploring market opportunities on the base of search marketing.
• Offering effective and economical solutions through:
  • education
  • consulting
  • effective Internet marketing Read the rest of this entry »

Poland – one of the top 10 countries in Search Engine Queries

February 1st, 2010 | 3 Comments »

The report of the American company  – comScore has revealed some interesting data regarding the number of queries in search engines all over the world. According to the comScore’s report search engine market didn’t pay attention to the recession in 2009 and noted a significant increase in queries.

How many searches have occurred all over the world in December 2009? 20 billion? Maybe 80 billion? The answer is: 131 billion searches which gives 4 billion searches a day, 176 million queries per hour, 29 million searches every minute. It’s hard to imagine that a few years ago people could do without the search engines …

How many times have I clicked the “search” button?

131 billion searches is in comparison with the last year’s 89 billion searches shows as much as 46 percent of the increase in the search engine market all over the world.

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IAB Europe and Gemius issued a report targeting the internet market in Central and Eastern Europe (CEE)

January 27th, 2010 | 2 Comments »

IAB Europe along with the Gemius company have published a report entitled “Do you CEE?”. The report gives us an overview of the Central and Eastern European countries’ e-marketing market in 2009. 160 pages of the report show the internet market in detail, providing a lot of interesting information for each country.

The report contains some of the Socio-demographic data about the Internet users, for example: how they behave when being online. It also lists the major market players (including online communities and search engine marketing) and gives information on the main indicators and a comparison of Central and Eastern European countries: Bulgaria, Croatia, The Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Slovakia, Slovenia and the Ukraine. Read the rest of this entry »

Wordpress Blog SEO Optimization – case study: Gadzinowski.pl

December 16th, 2009 | Cezary Lech | 5 Comments »

Jacek Gadzinowski, the owner and the editor of www.gadzinowski.pl blog („The Communication Trepanation of the Skull – Blog”) has recently turned to us with a request to explore his website from the standpoint of SEO.

Jacek had noted that the number of visits from Google was very low and he has been right to turn towards optimization of his website.

The next section of the article clearly shows our assumptions concerning the audit and a bit of data from our study.

At the beginning a few words about Google Analytics; a brief analysis of traffic from Google, before the implementation of the SEO Audit.

At the start of SEO Audit, number of web pages indexed by Google in the Gadzinowski.pl domain was 458 sub-pages, but our tool has noticed a total of 752 sub-pages available for indexing. Over 40% of sub-pages was not classified in the Google search index!

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Axel Springer Poland Published a Book of E-marketing Prepared by MaxROY.com in More than 20 000 Copies

November 4th, 2009 | 3 Comments »

From today our new book – „Your Business on the Internet. The handbook of E-marketing” is available in every newsagent and book store in Poland. The publication – prepared by MaxROY.com team – has one of the highest circulation (if not the highest one) in the history of Polish e-business publications, with over 20 thousand copies. This is the first book widely distributed – available at any newsagent – thanks to Axel Springer Poland, the publisher of Newsweek, Forbes and many more. We have decided to show the behind the scenes of the writing process of the book’s content.

At the beginning of September 2009 Jerzy Łabuda, the leading editor of Axel Springer Poland, phoned us with a proposal of writing a book. The offer has proved to be a real challenge – to write a book within a month! But after all – we are an agile enterprise!

Thanks to the collaboration of MaxROY.com team the book has been written on time. Read the rest of this entry »

IAB Poland 2008 Report – Polish Internet Market

September 11th, 2009 | 2 Comments »

Just a few days ago, an English version of Internet 2008 report was published.

You can downloaded it from http://www.iabpolska.pl/images/Raporty/IAB2008_eng.pdf

There are some information about the trends in Search Engine Marketing.

We would like to describe only the most important aspects of Polish Search Engine Marketing.

• We formulate longer and longer queries to search engines. 3-7 word queries are more popular now than in the previous year.

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Brand Reputation in Search Engines

September 10th, 2009 | 2 Comments »

Lies about your brand might be found in search engines. Protect your brand image in Search Engines. This time our cartoon character searches information about his favourite product – look, what happens when he find some false information.

Somebody could blacken the product or the producer intentionally. Still, some negative opinions are not left on purpose – it could be a personal guess of a net surfer. As a result: it is sometimes easier to find negative blog post or newspaper news than an official information of producer, not to mention a bona fide academic debate about your product.

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Importance of Branding in Search Engine Marketing

August 25th, 2009 | 2 Comments »

The TV commercial does not leave strong trail in consumer’s awareness and memory, so our product might be mistaken with its substitute. Especially due to search engines and brand search.

Holiday on Island – MaxROY.com Cartoons

Our cartoon character might not be a geography expert, but in everyday life there are a lot of mistakes like that. Watching a lot of TV commercials of headache pills, chocolate bars, washing powders, yoghurts, mobile phones, corn flakes, beverages, perfumes, shampoons and wonderful holiday destinations, people are confused: which product is better? They are likely to find some information on the Internet. Despite you plan your TV campaign very well, your product may not be chosen, if it is not present in the search engines.

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Which site is most popular in Poland?

July 29th, 2009 | 1 Comment »

Polish Internet Research Ltd. (PBI) and research company Gemius S.A., both collaborating in one research project – to investigate the rating of websites and Internet applications in Poland, have just published the results of their inspection for May 2009. The method is based on the panel of Internet users, who are being observed continually. The goal of that project is to create the rank of popular Polish sites and to determine their advertising marketability.

The rank of domains according to monthly range:

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