Polish Internet 2011 in numbers

January 29th, 2012 | No Comments »

In the first half of 2011 almost 237 million EUR were spent on advertising on the Polish Internet. Two million .pl domains were registered and the number of Internet users reached 18 million. Read the year’s review.
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Internet advertising in Poland is growing fast, the fastest in search engines: 44%!

December 8th, 2011 | No Comments »

Internet advertising again leads the Polish advertising market in its growth. While the whole advertising market in Poland is experiencing a serious slowdown, Internet advertising is growing at an impressive rate. But the general increase of Internet adverting fades when compared to spending on SEM!
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How was Search Marketing Day? TOP3 most important topics. Coverage

June 27th, 2011 | No Comments »

On Thursday June 16 the international SEO conference Search Marketing Day 2011 came to an end. For two days Poznań was taken over by ten world renowned SEO experts, over 220 participants, and terabytes of knowledge transferred from the heads of the former to the heads of the latter. How was the conference and what have the participants learnt? You can read about it in the coverage below.
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Before Search Marketing Day SEO Conference: interviewing Stephen Pavlovich

June 7th, 2011 | No Comments »

The Friday interview with Kaspar Szymański has initiated a series of interviews with the speakers invited to the Search Marketing Day conference that is taking place next week. Today it is Stephen Pavlovich’s turn – an expert on conversion optimization (CRO), with around 800 Twitter followers. Stephen works at the Oxford-based agency Conversion Factory which specialises in conversion optimizing for market niches with high levels of competition.
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Before Search Marketing Day SEO Conference: interviewing Googler Kaspar Szymanski

June 3rd, 2011 | Cezary Lech | 1 Comment »

Cezary Lech: Kaspar, your personal brand seems to be more and more visible at European industry events – are you about to become the European Matt Cutts ?

Kaspar Szymanski: I appreciate the recognition regarding me and teams time spent in reaching out to webmasters across Europe. Personally, I think it’s great to have someone like Matt be so active in communicating with webmasters. Our goal is to make sure that information about website best practices reaches the largest possible number of webmasters. That is why I and a lot of other great people at Google work hard to answer questions at events and conferences all over the world, in a variety of languages. If by doing so we manage to help some webmasters to improve their sites, then we’ve done our job well.
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Polish SEM market worth 120 mln EUR!

March 29th, 2011 | No Comments »

The Polish Internet advertising market grew really fast in 2010, but it was nothing compared to the rate at which its main component – the search engine advertising market (SEM) – grew. The research commissioned by the Polish branch of IAB and carried out by the auditing company PwC shows that the outlays on Internet advertising in 2010 amounted to ca. 393 mln EUR, including ca. 118 mln EUR spent on SEM.

The increase in the value of Internet advertising up to the level of 393 mln EUR means the dynamics at the level of 17% in relation to the previous year. In terms of the absolute value it means an increase by ca. 51 mln EUR.
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Poznań, 15 June 2011 – Search Marketing Day – International SEM Conference!

March 18th, 2011 | Cezary Lech | No Comments »

Search Marketing Day – the first international SEM conference in Poland! Only foreign speakers! 15 June 2011, Poznań, the cultural and trade centre Stary Browar – Multikino. There are only 205 passes for the conference, as that is dependent on the seating capacity of the largest screening room at Multikino cinema. The information about the speakers will be published successively but as for now have already received confirmation of attendance from several world-class stars of the SEM industry!
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MaxROY.com published the Google AdWords training on 3 DVDs!

January 14th, 2011 | No Comments »

This message will be appreciated by those who wanted to participate in the training of Google AdWords, but do not have time. Our DVD training edition can be used to share knowledge with friends or colleagues, as well as helping to remind the training material.

We know that many of our clients were intrested in our training in video version, so we have prepared a set of three DVDs containing recordings of our official Google AdWords training. Read the rest of this entry »

What you should know about Polish e-commerce industry?

November 1st, 2010 | No Comments »

At the beginning of October the Polish site Internet Standard issued their fourth report about the Polish e-commerce market. From the report, the marker emerges as considerably lagging behind Western Europe and the US, but at the same time quickly catching up. The characteristic features of the Polish e-commerce market include Pole’s inclination to buy at online auctions or, to be precise, the auction site Allegro.pl that basically dominates the market, still unsatisfactory offer of freight forwarders, and backward marketing thinking of the Polish shop owners.
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Think with Google 2010 Coverage

October 20th, 2010 | Tomasz Frontczak | No Comments »

Don’t treat us as Internet traffic suppliers. We are your business partner. Mobile and video – it’s the future that is happening today – that’s how you could sum up the main message of the Think with Google event that took place on 7 October in Google’s Dublin headquarters. The event gathered around 160 companies – mainly agencies and big advertisers from EMEA countries, including 8 people from Poland. The event clearly showed what Google’s priorities are, what they want to sell, and where the biggest growth potential is – the things that are becoming increasingly important in today’s internet industry.
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