*Search Engine Marketing Consulting Blog

Poland – one of the top 10 countries in Search Engine Queries

February 1st, 2010 | Rafał Kowalewski

comScoreThe report of the American company  – comScore has revealed some interesting data regarding the number of queries in search engines all over the world. According to the comScore’s report search engine market didn’t pay attention to the recession in 2009 and noted a significant increase in queries.

How many searches have occurred all over the world in December 2009? 20 billion? Maybe 80 billion? The answer is: 131 billion searches which gives 4 billion searches a day, 176 million queries per hour, 29 million searches every minute. It’s hard to imagine that a few years ago people could do without the search engines …

How many times have I clicked the “search” button?

131 billion searches is in comparison with the last year’s 89 billion searches shows as much as 46 percent of the increase in the search engine market all over the world.

Tabela Państw comScore

source: comScore

Most of the queries are still sent by the Americans. There were 22 billion 741 million queries in December only, which is far more than the second country in the rating – China. In spite of 13 billion 278 million queries, Chinese search engines market is much less dynamic than the American one. (China – 13% increase over the previous year, U.S. – 22%)

In relation to other players and the world the growth rate in the U.S. is not particularly high. From among the first 10 countries in the rating the fastest growth rate is seen in the Russian market, which is based on its own search engine: Yandex.ru.

In December 2008, the Russians sent 1 billion 735 million queries. And in December 2009 3 billion 333 million searches, which gave 92% increase.

Which search engine is the most popular?

Tabela Stron - comScore

source: comScore

As the table shows United States are at the top and China and Japan are following. This order of the first three countries should not be surprising. Looking at the table, we notice the lack of several important states. The question is: How is it possible that India isn’t among the top 10 countries?

Unnoticed potential of queries in search engines in Poland

Another important question is: Why doesn’t this list include Poland? According to Megapanel – the biggest Polish internet research. We have some data that could confirm about 4 billion queries in Poland in November 2009. With this result we should occupy a place before South Korea.

*Views understood as Requests

*Views understood as Queries

Source: Megapanel via InternetStandard.pl

Another important question is: Why doesn’t this list include Poland? We have some data that could confirm about 4 billion queries in Poland in November 2009. With this result we should occupy a place before South Korea.

Assuming the number of views is more or less the same as the number of requests, we may take the Megapanel results as a basis to challenge the results given by comScore.

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3 Responses to “Poland – one of the top 10 countries in Search Engine Queries”

tony felt

April 27th, 2010 6:49 pm


Congrats Poland. I recently shipped a boat to Germany, using Yacht Exports, and stopped through Poland. Had an amazing time.


Savita Bisht

May 1st, 2010 11:04 am


Good article.Keep it up. Thanks………


Sarita Rawat

May 11th, 2010 1:41 pm


Nice post. Thanks for sharing with us…..


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It is a corporate blog by MaxROY.com
The Blog’s Mission:

  • Let English-speaking community of SEM know a few things about the specificity of Polish, Central and Eastern European market.
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