Which site is most popular in Poland?
July 29th, 2009 | Rafał Kowalewski
Polish Internet Research Ltd. (PBI) and research company Gemius S.A., both collaborating in one research project – to investigate the rating of websites and Internet applications in Poland, have just published the results of their inspection for May 2009. The method is based on the panel of Internet users, who are being observed continually. The goal of that project is to create the rank of popular Polish sites and to determine their advertising marketability.
The rank of domains according to monthly range:
| Rank | Name | Number of Real Users | Short description |
| 1. | google.pl | 14 892 178 | |
| 2. | nasza-klasa.pl | 11 560 638 | Polish biggest social network service |
| 3. | onet.pl | 11 331 313 | Portal |
| 4. | google.com | 10 353 758 | |
| 5. | allegro.pl | 10 206 108 | Polish largest auction service |
| 6. | wp.pl | 9 684 923 | Portal |
| 7. | youtube.com | 8 929 811 | |
| 8. | wikipedia.org | 8 344 830 | |
| 9. | interia.pl | 8 009 576 | Portal |
| 10. | gazeta.pl | 6 679 960 | Portal and service of one of biggest Polish newspaper |
| 11. | microsoft.com | 4 868 869 | |
| 12. | wrzuta.pl | 4 590 979 | File-sharing site, belongs to o2.pl portal |
| 13. | o2.pl | 4 510 656 | Portal |
| 14. | zumi.pl | 4 171 140 | Internet localizer with Polish map. Property of onet.pl |
| 15. | blogspot.com | 4 000 001 | |
| 16. | pf.pl | 3 754 759 | Polish “Yellow Pages” Site |
| 17. | blox.pl | 3 666 963 | Blog site, belongs to portal Gazeta.pl |
| 18. | otomoto.pl | 3 648 767 | Moto auctions site – property of Allegro.pl |
| 19. | ceneo.pl | 3 473 638 | Price comparing site, belongs to Allegro.pl |
| 20. | money.pl | 3 304 126 | Polish Business Portal |
The table presented above displays twenty most popular Polish sites. Among them we may find the biggest Polish social network service, which unites ¼ of Polish population (nasza-klasa.pl – meaning „our class-mates”) as well as the biggest portals and auction services. Polish Internet is in the permanent progress. It can be said, that a few biggest portals have comparable pieces of market and there is still a long way to monopoly any of them, but the market of social sites and auctions are dominated by nasza-klasa.pl and allegro.pl (and its properties) relatively. The situation does not seem to change in the near future. The new entrance will be difficult.
We can observe the curious situation in Poland and wait for another „entrance of the dragon” which would change the rather stable situation in Polish Internet.
Last posts:
- Before SearchMarketingDay.com – interviewing David Harling
- Russell Smith on data journalism – interviewing another SearchMarketingDay speaker
- Before Search Marketing Day – interviewing Andre Alpar
- Polish Internet 2011 in numbers
- Internet advertising in Poland is growing fast, the fastest in search engines: 44%!
