„Half the money I spend on advertising is wasted – the trouble is I don’t know which half”
Thanks to improved analytic systems advertiser of today does not have such problems as John Wanamaker in the past.
MaxRoy.com helps clients to understand which part of money spent on advertising has been wasted!
Internet analysis is the basic element of every website. It is hard to talk about any optimisation of actions in internet advertising without statistics. Detailed knowledge about the source and effectiveness of the traffic on your website is crucial in selecting optimal internet marketing strategy. Available statistical analitical tools do not only analyse the source and quality of the traffic but also, thanks to expanded abilities, specify the level of website utility and point out the most vulnerable elements (so called bottlenecks).
MaxROY.com analytical consulting means for you:
- Support in selecting the best internet analysing tool
- Support in instaling the particular tool
- Support in configuration
- Consulting and selecting appropriate aims (conversion places)
- Support in analysing the effectiveness of marketing actions
- Help in elaborating the marketing strategy
- Conversion Attribution
Especially the last element shows that we are not bound to particular tools and their methodology. With deep analysis of users’ behaviour from the very first conversion moment we are able to point out real intentions and stimuli.
There is a particular aim behind starting a website. Traffic is essential on every website. Users browsing our website perform particular actions. However there are situations in which even with optimal traffic, one does not see effects. In such cases usually the utility of the website is responsible or – to be exact – the lack of it.
Have you ever wondered if:
- Quality of pictures
- Size, colour and text on purchase button
- The way the price is shown
have an influence on sales rate on your website? If the answer is YES than Google Optimiser is an ideal tool for you. These are obviously simple examples in which Website Optimiser works very well. In short it allows you to test many target pages in fields of conversion and investment repayment (A/B tests) or to test the effectiveness of particular page elements (so called Multidimensional Tests).