On the basis of our expierience in brand image building with the usage of search engines and contextual advertising we are sure that a brand should be studied and thought about on many different levels. There are certain intentions hiding behing users’ queries and websites that they visit. Many of those intentions are directly or indirectly connected with your brand and products.
Levels of reputation and brand image in search engines and networks of contextual advertising.
- Brand — queries to search engines that are the barnd name or the product name.
Action: Brand image protection in search engines
- Products and services — queries exactly identifying the type of service or product that the user is looking for.
Action: Brand image building in search engines
- Brand area — the user thru his actions (visited websites and queries in search engines) reveals indirectly information about his intention.
Action: Expanded brand image building in search engines and networks of contextual advertising
One can deliberately defame a particular product or producer. In many cases however, such action is not deliberate but is a result of copying of some negative opinions about your brand or product. The effect of all this can be seen in search engines when a negative comment from a blog or a newspaper is more visible than information from a producer, not to mention a scientific research or discussion about your product.
One can of course defend the product using discussion with other users but there is a bunch of other ways to positively influence the brand image. Barnd image building in search engines is a must nowadays. There can be no such situation in which the oficial website is less visible than opinions about it on other sites.
MaxROY offers a support in field of building and protection of brand image and underlines the importance of connecting SEO, sponsored link advertising and networks of contextual advertising with Public Relations.
MaxROY.com offer in building and protection of brand image
- Brand audit — an audit about brand visibility in search engines and networks of contextual advertising (recomendations included)
- Content building strategy: main site, supporting sites and infrastructure
- SEO strategy
- Use of sponsored links and networks of contextual advertising
- Identification of vulnerable spots
- Communities in brand image building
- Traffic Brokering
- Long Tail Positioning
- Sponsored links campaigns
Why care about the reputation of the brand in search engine is important?