Long Tail Positioning – is a specific positioning model based on promoting of highly complicated, longer, and also multi-word keywords which in general generate heavier traffic than so called top and most popular keywords…
Diagram showing the length of the keyword followed by the entry page
As Goggle Trends tool indicates one can observe a gradual drop in popularity of top keywords every year:
The popularity of top keywords, year-on-year falls, the traffic moves in an increasingly complicated keywords.
Additionally, according to official Google data the lenght of queries typed into a search engines has been growing regularly:
The increase in the length of queries to search engines Source: ComScore
Advantages of Long Tail positioning:
- Rapid effects of positioning
- Stable effects of positioning
- Higher security of Long Tail positioning
- Long Tail keywords generate higher sell results and conversion
- Better traffic quality
- Lower Bounce Rate
- More time on a website
- Higher quantity of visited pages
Long Tail lecture of MaxROY.com co-founder Tomasz Frontczak:
Long Tail positioning effects:
- Quick increase in traffic
- Entering the site using higher quantity of variuos keywords combinations
- The more subpages in a web site the higher scale effect
We start Long Tail positioning service with preparation of SEO Audit for a given website. The effects are accounted for according to an increase in the number of visits on the website.
The price for a visit from Google organic search results oscillates between 0,30 zł and 0,05 zł per visit.
To price this service we need an access to Google Analytics statistics. All clearings are also based on data from Google analitical system. From the total number of visits we subtract:
- Current level of visits from Google Organic
- All visits from so called navigation keywords (so keywords with the name of a particular domain or the name of the company)
High synergy effect can be achieved by combining Long Tail positioning with Pay Per Click in Google AdWords campaign.
How to allocate access to Google Analytics (PL) – PDF
Case Study Pozycjonowania Long Tail:
The cumulative effect of PPC campaigns and Positioning Long Tail
“20% of the requests entered in the search engines are used for the first time .” Udi Manber