SEO Audit

SEO Audit is a document of up to several dozen pages prepared during the analisys of a number of elements that influence the position of a page in a Google search engine.

Cover of SEO Audit for empik.com

SEO Audit includes all the directives and changes that should be applied on a page. If put into practice properly SEO Audit assures the minimalization of costs of the AdWords campaign, enhances the effectiveness of positioning, and is a starting point for a Long Tail positioning.

• Permanent
• Use inner potential of the website
• Increase in the number of keywords with entries
• Full indexation of the website
• Increase in the number of entries from other sources eg. image search engine
• Fast indexation of new content
• Protection agains copying and stealing the content of the website

There is a high probability that the introduction of SEO Audit will result in lower AdWords campaign costs. It also accelerates the effect of positioning and is a starting point to Long Tail Positioning. MaxROY.com Audits include the most recent information and directives consistent with world’s trends in website optimisation.

The scope of activities of SEO Audit:

1. Preparation of the right structure of Title and Description tags
2. Preparation of the right internal structure of URL addresses
3. Optimization of search engine
4. Optimization of the page map .xml
5. Preparation of the right structure of a document with html tags
6. Text tagging guidelines
7. Optimization of pictures and images
8. Optimisation of video – SEO Video
9. Using Flash technology directives.
10. Preparation of the right structure of internal linking – Crosslinking
11. Preparation of First Link Count rules.
12. Optimization of context links in the text
13. Preparation of rules on external linking – Link Buliding
14. Verification and audit of existing external links
15. Using “Public Relations” for SEO
16. Detailed analisys of “landing pages” and preparation of their optimal structure
17. Suggestions on methods and tools of monitoring the traffic and SEO conversion
18. Page Rank Sculpting mechanism
19. Introduction of rel=canonical

MaxROY.com SEO Audits are extensive and very detailed because:

“Small tweak on a powerful site can get a powerful effect”

Additional effects of using the SEO Audit

• The increase of Quality Score in Google AdWords campaigns
• Full and quick site indexation
• Synergy effect in Long Tail positioning

Case Study of SEO Audit implementation:

empik.com SEO Audit implementation effects