SEO Audit is a document of up to several dozen pages prepared during the analisys of a number of elements that influence the position of a page in a Google search engine.
SEO Audit includes all the directives and changes that should be applied on a page. If put into practice properly SEO Audit assures the minimalization of costs of the AdWords campaign, enhances the effectiveness of positioning, and is a starting point for a Long Tail positioning.
- Use inner potential of the website
- Increase in the number of keywords with entries
- Full indexation of the website
- Increase in the number of entries from other sources eg. image search engine
- Fast indexation of new content
- Protection agains copying and stealing the content of the website
There is a high probability that the introduction of SEO Audit will result in lower AdWords campaign costs. It also accelerates the effect of positioning and is a starting point to Long Tail Positioning. MaxROY.com Audits include the most recent information and directives consistent with world’s trends in website optimisation.
The scope of activities of SEO Audit:
- Preparation of the right structure of Title and Description tags
- Preparation of the right internal structure of URL addresses
- Optimization of search engine
- Optimization of the page map .xml
- Preparation of the right structure of a document with html tags
- Text tagging guidelines
- Optimization of pictures and images
- Optimisation of video – SEO Video
- Using Flash technology directives.
- Preparation of the right structure of internal linking – Crosslinking
- Preparation of First Link Count rules.
- Optimization of context links in the text
- Preparation of rules on external linking – Link Buliding
- Verification and audit of existing external links
- Using “Public Relations” for SEO
- Detailed analisys of “landing pages” and preparation of their optimal structure
- Suggestions on methods and tools of monitoring the traffic and SEO conversion
- Page Rank Sculpting mechanism
- Introduction of rel=canonical
MaxROY.com SEO Audits are extensive and very detailed because:
“Small tweak on a powerful site can get a powerful effect”
Additional effects of using the SEO Audit
- The increase of Quality Score in Google AdWords campaigns
- Full and quick site indexation
- Synergy effect in Long Tail positioning