SEO training

Positioning and website optimisation trainings take place once every three months in various Polish cities.

One can register for the training through SprawnyMarketing.pl website.

SEO in-House trainings

We also have SEO in-House trainings in our offer and support in creating internal SEM (SEO and PPC) units. We have an expert in this field – Bartosz Berliński who has been supervising SEM unit in the biggest Polish e-commerce business – Allegro.pl for four years now.

Positioning training:

Strategic approach to SEO in your business

• Google – past and present
• Search engines and trends on Polish and international market
• Search engine user psychology
• Universal search – next step in search engine evolution
• Users’ behaviour and Eye tracking
• SEO and your business

Google – what is it and how it works.

• How does Google see your website?
• Be noticed by Google
• Server structure and Google Dance

Selection of keywords

• How do we search?
• Long Tail
• Tools
• Keywords verification methods, synergy with AdWords

SEO marketing aspects

• SEO copywriting
• SEO PR
• Link baiting in Poland
• Social marketing and SEO
• SEO 2.0 – fact or myth?
• Blog as a SEO supporting tool
• Image building and brand protection with SEO

Creation and optimisation of content

• Meta tags that work…
• Proper usage of HTML tags
• Image positioning – hidden potential
• Video positioning – tremendous opportunities
• Positioning in Google Maps results – 5 factors

Indexation problems

• Website problems
• SEO, Flash, and alternative content
• Google Webmaster Tools (robots.txt, sitemap)
• Server problems

Page rank

• How does it work?
• How does it influence the position in Google?

Factors influencing position in Google

• Description of 20 most important and 180 secondary factors
• Description of factors lowering the position in Google

Linking

• Where and how to link?
• Link gaining methods
• Internal linking – maximising the website potential

SPAM and SEO myths

• Link exchange system – ethical or not?
• Main SEO myths (PR, Meta Tags)
• How to check if the webside is filtered?
• What to do when the website is banned?

Outsourcing and in-house operations

• Endless conondrum – commision or do it by oneself
• Selection and verification of SEO company
• Insourcing – internal operations with external help