Positioning and website optimisation trainings take place once every three months in various Polish cities.
One can register for the training through SprawnyMarketing.pl website.
SEO in-House trainings
We also have SEO in-House trainings in our offer and support in creating internal SEM (SEO and PPC) units. We have an expert in this field – Bartosz Berliński who has been supervising SEM unit in the biggest Polish e-commerce business – Allegro.pl for four years now.
Strategic approach to SEO in your business
- Google – past and present
- Search engines and trends on Polish and international market
- Search engine user psychology
- Universal search – next step in search engine evolution
- Users’ behaviour and Eye tracking
- SEO and your business
Google – what is it and how it works.
- How does Google see your website?
- Be noticed by Google
- Server structure and Google Dance
Selection of keywords
- How do we search?
- Long Tail
- Keywords verification methods, synergy with AdWords
SEO marketing aspects
- SEO copywriting
- SEO PR
- Link baiting in Poland
- Social marketing and SEO
- SEO 2.0 – fact or myth?
- Blog as a SEO supporting tool
- Image building and brand protection with SEO
Creation and optimisation of content
- Meta tags that work…
- Proper usage of HTML tags
- Image positioning – hidden potential
- Video positioning – tremendous opportunities
- Positioning in Google Maps results – 5 factors
- Website problems
- SEO, Flash, and alternative content
- Google Webmaster Tools (robots.txt, sitemap)
- Server problems
- How does it work?
- How does it influence the position in Google?
Factors influencing position in Google
- Description of 20 most important and 180 secondary factors
- Description of factors lowering the position in Google
- Where and how to link?
- Link gaining methods
- Internal linking – maximising the website potential
SPAM and SEO myths
- Link exchange system – ethical or not?
- Main SEO myths (PR, Meta Tags)
- How to check if the webside is filtered?
- What to do when the website is banned?
Outsourcing and in-house operations
- Endless conondrum – commision or do it by oneself
- Selection and verification of SEO company
- Insourcing – internal operations with external help